Eckerd College - on Florida's Gulf Coast
International Business
The international business program aims to orient our future leaders with an appreciation of other cultures, a sophisticated understanding of what constitutes good corporate citizenship in host countries, and a strong desire and ability to develop international business strategies and policies that protect and enhance all peoples and their environments.
Courses

IB 260S: Cultural Environment of International Business
The vital role culture plays in international business. Understand the process of communicating across boundaries and develop analytical skills in examining intercultural interactions.

IB 261S: International Management
The entire range of management is explored from analysis, planning, implementation and control of a business organization's world-wide operations. Compare management practices in the Americas, Asia, Europe, Africa and Middle East.

IB 310S: Students in Free Enterprise
Socially responsible competition for customers, profits, and entrepreneurship. Economic principles, market ethics, educational outreach. Prerequisites: Sophomore.

IB 321S: Consumer Behavior and Consumerism
Contributions of the behavioral disciplines (psychology, sociology, anthropology) to understanding the consumer decision-making process. The impact and value issues of the consumer movement.

IB 369S: Principles of Marketing
Principles, problems and methods in distributing and marketing goods and services. Prerequisite: Junior or Senior standing.

IB 373: Marketing Communications
Processes and functions of promotion, strategies incorporating creative use of advertising, publicity, merchandising, direct selling, and sales promotion. Prerequisite: IB 369S.

IB 374: Market Intelligence
Collection and measurement of data on market identification, sales forecasting and marketing strategy development, market research, cost/revenue breakdowns, competitive analysis, others. Prerequisites: IB 369S and statistics.

IB 376: Global Human Resource Management
Theory and practices of personnel and human resources management in organizations, including job definition, staffing, training and development, compensation and benefits, labor relations, environmental analysis and human resource planning and controlling. Prerequisite: Junior or Senior standing.

IB 378: Investment Finance
Exploration of financial instruments and markets in the investment world with emphasis on stocks, bonds, real assets, derivatives, and preparation of a financial portfolio. Prerequisites: MN 271S and either EC 281S or EC 282S.

IB 401: Internship in International Business
Field-based learning experience at international businesses or agencies that support and promote international business. Periodic meetings with the sponsoring professor. Prerequisite: Junior or Senior standing.

IB 410: Senior Seminar: Issues in International Business
Discussion of business topics affecting global business today. Examine individual, organizational, and macro-levels issues in international business ethics.

IB 475: Investment Analysis
(Directed Study available) Advanced investment course focusing on in-depth analysis of specific investment alternatives using the computer and other sophisticated techniques. Prerequisite: IB378 or MN 377.

IB 480: Proctoring in International Business
Practical leadership experience for advanced students. Working closely with the sponsoring professor, participants will coach students enrolled in International Business courses. Prerequisite: Senior standing.

IB 485: International Marketing
International product management, pricing in foreign markets, multinational distribution and business logistics systems, world-wide promotion programs, international market and marketing research. Prerequisite: IB 369S.

IB 486: International Finance and Banking
International monetary systems, banking, foreign exchange management, long run foreign direct investment decisions, and international equity and debt markets. Prerequisite: EC 282S, and MN 377 or IB 378.

IB 498: Multinational Corporate Strategy
Comprehensive offered during spring semester.

IB 499: Senior Thesis


Eckerd College
4200 54th Avenue South . St. Petersburg, Florida 33711
(800) 456-9009 or (727) 867-1166
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