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Morris Shapero
Assistant Professor of International Business

Eckerd College
4200 54th Avenue South
St. Petersburg, FL 33711

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local: (727) 864-8231
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International Business

International Business

Morris Shapero

Assistant Professor

Morris ShaperoInternational Business
Comparative Cultures Collegium
M.B.A., University of Southern California

Curriculum Vitae
WHY ECKERD?/My Thoughts

Phone: 727.867.8452
Email Professor Shapero
Office: Science Annex
4200 54th Avenue South
St. Petersburg, FL 33711

Mentoring My Outstanding Graduates

One of my greatest joys in teaching at Eckerd College is the privilege of building a strong, rewarding relationship with my International Business Mentee Associates. I believe that the mentor program at Eckerd College differentiates us from most other academic institutions and it one of the reasons I so enjoy teaching at Eckerd College. Discover some of the amazing accomplishments our students have achieved by visiting our Meet our Students page.

Ford Scholar Program

One of the greatest honors and learning opportunities for our International Business (IB) majors is to be chosen as a Ford Apprentice Scholar. Over the years, many of our most distinguished IB majors have achieved this great honor. The Ford Apprentice Scholar program consists of a two semester course in intellectual history during the junior year, followed by an optional summer research project, and an individually designed program of study in our major under the supervision of an IB faculty member serving as sponsor during the senior year.

2013 Ford Scholars

Dustin Smith, center is our most recent 2013 Ford Scholar joined by two other winners from our Comparative Cultures Collegium, Cecily Bacon, Anthropology and International Studies (left) Ellie Finkenaur, Anthropology and Spanish (right).

Current Research

Much of my research has centered on training programs designed to develop the cross-cultural skills of both managers in the workplace as well as front-line employees interacting with customers from other cultures. I have also examined the effects of culture on the hospitality and travel industry. Cross-cultural research is vital to the tourism industry not only because it is the largest industry in the world, but because growth for the industry requires successful service encounters between people of different cultures. My most recent research examines cultural issues that firms must consider as they enter the Chinese marketplace. This research is the culmination of a study abroad program with 25 of my students as we visited multinational corporations and organizations in Beijing and Shanghai in January 2008.

Managing China's Millennials: Considerations for Multinationals
Research Paper (PDF) and PowerPoint Presentation

The Evolving Mindset of the Chinese Manager
WT 2008 paper (PDF) and PowerPoint Presentation

Cross-Cultural Training for Hospitality and Tourism: Improving Service Encounters through Industry-Targeted Critical Incidents
Research Paper (PDF)


Diversity in Global Business | AT 2013

Diversity in Global Business | AT 2013

Being prepared to manage in the diverse, international business community of the 21st century is a perennial challenge. There is no one-size-fits-all strategy as there may have been decades ago. Employees of multinational organizations are, nevertheless, expected to adapt to corporate norms. Regardless of national culture, members of the corporate team must understand and practice the organization’s culture to be successful. Associates of Marriott International, for example, are expected to be prompt decision-makers who can solve problems immediately without consulting their supervisors. This course introduces students to the interaction of organizational cultures of multinational firms and the national cultures that employees bring into that workplace. Readings, case studies and research projects, will encourage students to reflect upon and practice the communication and management skills needed in today’s global business environment. By exploring both effective and failed management strategies, students will come away with a more profound understanding of the dynamics that shape multinational organizations and businesses.

Cultural Environment of International Business | IB 260S

Cultural Environment of International Business | IB 260S
This course examines the vital role that culture plays in international business. Course content addresses the following topics: (1) How the method and theory of cultural anthropology can be applied to business activities and operations; (2) How anthropology can help business personnel with international assignments to successfully adapt to their host cultures; and (3) How transnational business organizations modify local cultures, and equally how local consumers throughout the globe transform corporations. Course material focuses heavily on the nations of East Asia, Europe and multinational corporations. Lastly, the course examines the unmet needs of consumers and employees who live within cultural contexts that are relatively unfamiliar to the managers of business organizations.

International Management | IB 261S

International Management | IB 261S
This course focuses on the challenges and opportunities associated with organizational management and business strategy in the global environment. Students will gain a general overview of the process and effect of internationalization in contemporary business, along with an introduction to theories, concepts and skills relevant to managing effectively in today?s global environment. Students will engage in active research and analytical problem solving related to managing in the international environment and will frequently be called upon to brief their findings to the class.

Marketing for Tourism | WT

Marketing for Tourism | WT
This course acquaints the student with marketing strategy and marketing orientation practices in the tourism industry. The student will learn how hospitality and travel-related businesses have to be customer-oriented, as customers are part of the product their company is selling. The course shows the major decisions that hospitality managers face in their efforts to balance the organization?s objectives and resources against varying customer needs and opportunities in the global marketplace. In addition to analyzing cases and working on projects, students will hear from experts from the airline, cruise, and resort industries. Behind-the-scene tours of a luxury resort, the Port of Tampa and the Florida Aquarium are planned. The course fulfills requirement for Social Science academic area.

China: Its Changing Business and Cultural Environments | WT

China: Its Changing Business and Cultural Environments | WT
Some Western economists now predict that China, the world’s second largest economy, will surpass the USA in 2025. So how should Americans be prepared for the rise of China in the 21st century? We invite you to study Chinese economy and culture by visiting Beijing and Shanghai. Our trip includes visiting leading multinational companies and local businesses, as well as historical and cultural sites. Beijing and Shanghai are the window into a changing society. While Beijing, the capital of China, an ancient city of history and culture, is transforming itself into a modern commercial center, Shanghai, the metropolitan port-city, has been leading the country like the head of a dragon in its economic development. We hope this course will help you experience China first hand and broaden your views of Chinese business and cultural environment in its process of industrialization, urbanization and globalization.

Intergenerational Learning Opportunities

Intergenerational LearningThe Faculty Liaison Committee (Committee) invites your proposals for funding of Intergenerational Learning (IGL) activities and projects that involve faculty, ASPEC, and students. The Committee encourages first-time applicants who wish to experience the positive outcomes from IGL programs. ASPEC and sponsors are pleased to fund these grants of $200 to $500, and all worthy proposals will be considered by the Committee.

Proposals should be submitted to:

Morris Shapero, Chair, Faculty Liaison Committee
Email: shaperma@eckerd.edu
Office: Comparative Cultures Collegium/SE 100
Phone: (727) 864-8452
no later than November 15th, 2009. Proposals (approximately 500 words) will be presented to all members of the Committee which will meet in early December and will decide what proposals to fund.

All grant recipients will be notified in early January 2010 and will be asked to attend a Committee meeting in early February 2010 that will detail additional program requirements including presentation of your project's outcomes at the Learning Grants 2009-2010 luncheon to be held in April 2010. At this event, faculty, ASPEC and students from each project will share highlights of their projects with all in attendance.

The Committee will evaluate all submitted proposals based upon how well each project can achieve in some way the mission statement of the program:

It is our hope that Eckerd College ASPEC/Faculty Development grants provide an intergenerational, experiential education where learning occurs through a cycle of action and reflection as students work with faculty and ASPEC members through a process of applying what they are learning to community problems and, at the same time, reflecting upon their experience as they seek to achieve real objectives for the community at large and deeper understanding and skills for themselves.

A proposal form is linked below to guide applicants with their submission. Feel free to adapt this form to your own format as long as all the requested information is included with your proposal.

ASPEC Faculty Learning Grants Proposal Form

Study Abroad Opportunities for Students

China: Its Changing Business and Cultural Environments
Learn more about this recent Winter Term Study in China with Professor Shapero.

Political Connections

International Business faculty has recently hosted delegations from Bahrain, Israel and the Philippines. The department continues to build global relationships that provide our students with global perspectives of international business today, click here to learn more.


Fiske Guide 2014Eckerd College has been recognized for Business in the Fiske Guide to Colleges 2014.

Life After Eckerd

Work at prestigious firms such as:
Citicorp Stockholm
Credit Suisse Geneva
Forex Capital Markets
Franklin Templeton
Goldman Sachs
IBM Venezuela
Marriott International
Mitsubishi Bank Japan
Price Waterhouse U.K.
World Bank Nigeria
and many others.

Graduate study at universities like:
Columbia University
Duke University
Emory University
IESE - Spain
The University of Manchester
Northwestern University: Kellogg School of Management
University of Notre Dame
University of Oxford
Stockholm School of Economics
and other top rated graduate programs.