Business Management Major

The Business Management program is designed to provide students with the core principles of business management in a liberal arts environment.  The Business Management program stresses developing ideas, problem solving, and the communication of solutions in a changing domestic and international business environment.  The Business Management program emphasizes critical thinking, effective writing, research and analysis, and the formulation of strategic solutions to complex, modern-day business dilemmas.

Degree Requirements

The major consists of a core of six required courses, four management-related electives, Senior Seminar, and Business Policy and Strategic Management (the comprehensive examination course).

A minimum of four courses in the Business Management major (not including Business Policy and Strategic Management) must be taken at Eckerd College.

All students choosing a Business Management major must complete the core requirements with a grade of C- or better:

Lower Level Courses

  • MN 110S Principles of Management & Leadership
  • MN 271S Principles of Accounting I
  • An economics course
  • BE 160M Statistical Methods

Upper Level Courses

  • MN 369S Principles of Marketing
  • MN 377 Introduction to Business Finance or IB 378 Investment Finance
  • Senior Seminar (MN 242S Ethics in Management or MN 401Corporate Social Responsibility or IB 210S Students in Free Enterprise)
  • MN 498 Business Policy and Strategic Management (Comprehensive Examination course)

Four management electives are required to complete the major. Appropriate transfer credit and experiential credit may be used to meet this requirement. Students may choose their four management electives to create an area of emphasis in the following specialty areas:

Finance:

  • IB 486 International Finance and Banking
  • MN 377 Introduction to Business Finance or IB 378 Investment Finance (which ever course is not taken as part of the core).
  • Two investment analysis courses (an internship may be substitutes for one investment analysis course).

Information Systems:

  • MN 272 Management Information Systems
  • MN 214 Systems Analysis
  • MN 360 Database Systems
  • 1 Information Systems elective

Marketing:

  • IB 321S Consumer Behavior/Consumerism
  • IB 373 Marketing Communications
  • IB 374 Market Intelligence
  • IB 379 Retail Organization and Management
  • IB 485 International Marketing

Global Business Management:

  • IB 260S Cultural Environment of International Business
  • IB 261S International Management
  • IB 485 International Marketing
  • IB 486 International Finance and Banking

Focus Areas

Entrepreneurship

Entrepreneurship deals with questions of the human condition and how to creatively solve an unmet need. The entrepreneurship focus area looks at the entrepreneurial process (search, growth, integrating) and exposes students to challenges, problems, and issues faced by entrepreneurs who start new ventures. The courses in this focus area include topics such as: human-centered design thinking, the power to choose, recognizing opportunities, turning ideas into action, the pursuit of knowledge, building the brand, creating community, the power of persistence, venture creation and innovation.  Students will learn how to identify and evaluate opportunities, develop a new concept, assess and obtain the required resources, and manage the growth of new ventures.

Social Entrepreneurship

Social entrepreneurship draws upon business techniques and private sector approaches to create a new product or process which serves an existing market or an existing structure with the implicit or explicit goal of addressing social challenges.  Social entrepreneurs cross social, governmental and business boundaries looking for innovative solutions to social problems.  In addition to innovative not-for-profit ventures, social entrepreneurship can include social purpose business ventures.  The courses in this focus area include topics such as: human-centered design thinking, the power to choose, recognizing opportunities, turning ideas into action, the pursuit of knowledge, building the brand, creating community, the power of persistence, finding funding, and innovation.

MBA Tuition Award at Nova Southeastern University

Nova Southeastern University’s H. Wayne Huizenga College of Business offers a special tuition rate to Eckerd College graduates and employees for evening, weekend, and online master’s business degree programs. Beneficiaries may save up to $6,200 on published tuition rates (depending on course formats). For further information visit NSU’s Eckerd Student Portal.