Courses

MK 300S: Principles of Marketing
This course provides an introduction to the principles, concepts, and tactics of marketing. Students will explore the various marketing strategy decisions related to product development and management, pricing, placement and logistics, and promotion. A contemporary perspective of marketing is emphasized and topics related to internet marketing, relationship marketing, nonprofit marketing, ethics, and sustainability are discussed.

MK 321: Consumer Behavior/Consumerism
Contributions of the behavioral disciplines (psychology, sociology, anthropology) to understanding the consumer decision-making process. The impact and value issues of the consumer movement. Prerequisite: MK 300S

MK 373: Marketing Communications
Processes and functions of promotion, strategies incorporating creative use of advertising, publicity, merchandising, direct selling, and sales promotion. Prerequisite: MK 300S.

MK 374: Market Research
Collection and measurement of data on market identification, sales forecasting and marketing strategy development, market research, cost/revenue breakdowns, competitive analysis, others. Prerequisites: MK 300S and statistics.

MK 401: Marketing Internship
Field-based learning experience that support and promote marketing. Periodic meetings with the sponsoring professor. Prerequisite: Junior or Senior standing.

MK 498: Marketing Strategies
This course is the Major comps and focuses on decision-making and marketing logic in the analysis of marketing problems through a simulation. The course also includes the development of a formal marketing plan.