Visiting Assistant Professor of Marketing
Sheen Annex 101
Education
- Ph.D., Saint Louis University
- MBA, University of Missouri – St. Louis
- M.A., Rheinische Friedrich-Wilhelms-Universität Bonn, Germany
Courses taught
- Digital Marketing
- Market Research
Research interests
Consumer behavior
- Online consumer behavior
- Subscription services, consumer perceptions of subscription services
- Influence of product warning labels on consumer evaluations
- Social influence in online advertising
- Advertising effectiveness
"The Marketing major is a great way to connect creativity with principles of business. The courses provide great insights in the world of marketing."
Anna Jungjohann '23
Major: Marketing
Hometown: Neu Wulmstorf,
Germany
