Kristina Medvedeva

Visiting Assistant Professor of Marketing

Sheen Annex 101


  • Ph.D., Saint Louis University
  • MBA, University of Missouri – St. Louis
  • M.A., Rheinische Friedrich-Wilhelms-Universität Bonn, Germany

Courses taught

  • Digital Marketing
  • Market Research

Research interests

Consumer behavior

  • Online consumer behavior
  • Subscription services, consumer perceptions of subscription services
  • Influence of product warning labels on consumer evaluations
  • Social influence in online advertising
  • Advertising effectiveness

Banner photo (top) by Pixabay from Pexels